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Economics/Finances Advertising Basics!
Posted on 2010-04-04
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More Advertising Basics! (Response Books) This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media Download Link (LIVRES) Thanks for the post :)
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