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Business/Investing A. Coskun Samli - Chaotic Markets: Thriving in a World of Unpredictability
Posted on 2010-03-16
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More A. Coskun Samli - Chaotic Markets: Thriving in a World of Unpredictability Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage. Featuring dozens of illustrative examples, of both winners and losers, and concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge. There is no doubt that the business environment has become increasingly unpredictable. Yesterday's market leaders become tomorrow's has-beens; upstarts take on established giants; customers flock to new technologies while demanding old-fashioned customer service; and, of course, the Internet and the forces of globalization are accelerating the pace of change. Learning how to survive—and thrive—in this environment is of utmost importance for any company that intends to stick around. Thanks to original uploader!
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