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Lectures on Numerical Methods in Bifurcation Problems
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
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A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
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邮政营销
Posted on 2010-04-28
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随着邮政业务的快速发展和社会对邮政需要的不断提高,邮政的一些旧的营销方式与体制已越来越不能适应当前的市场环境。因此,新形式下邮政市场营销如何做到由传统向现代的跨越,为邮政企业的发展增加助推力,已成为摆在我们面前的一个亟待解决的问题。邮政企业营销工作存在的问题1.粗放式的“全员推销”“全员推销”是目前邮政企业普遍采用的一种营销方式。客观地说,“全员推销”也是一种颇为有效的营销方式,在邮电分营之初,全员营销带来的丰厚效益缓解了邮政面临的困难,增强了邮政职工的自信心,还在一定程度上调动了员工的积极性,增强了员工的责任感、危机感。
但“全员推销”也暴露出了一些弊端:员工的营销水平参差不齐,很多人没有进行过系统的培训,在推销时存在着盲目性和宣传口径的不一致。有的员工为完成任务不惜夸大优惠幅度或低价销售,结果是在产品售出带来了用户的同时,使一些用户对邮政企业产生了不信任感,给企业带来了负面影响。2.没有形成完整的信息搜集、整理系统尽管国家局提倡建立大客户档案,但相当多的地方邮政企业并没有把这项看起来“不能产生经济效益”的工作放在心上,有的地方虽然建立起来了,也没有在工作中加以利用, 使之发挥出应有的效用,产生应有的效益。这使得我们在进行新业务开发的市场上,缺乏针对性和持续发展的能力。
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