Economic Management 数据库营销 (B0012Z5930)

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Economic Management 数据库营销

Posted on 2010-04-28

Name:	Economic Management 数据库营销
ASIN/ISBN:	B0012Z5930
Author:	佚名
Language:	简体中文
File size:	522.24 Mb

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IT的发展提供了崭新的营销渠道和营销手段，如网上营销和数据库营销。网上营销只是提供一种新的信息沟通工具，而数据库营销则提供了一种全新营销模式，因为它可以使营销者更迅速、更准确地抓住消费者的需要，甚至能使营销者比消费者本人更了解其需要尤其是潜在需要而在这方面取得优势，无疑会增加企业在日益趋向“买方市场”的竞争环境下的获胜机会。美国电影《网络惊魂》就是用艺术的手法从一个侧面揭示了消费者数据库的巨大价值。

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