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3G Marketing: Communities and Strategic Partnerships (Repost)
Posted on 2010-04-14
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More 3G Marketing: Communities and Strategic Partnerships 3G and its related modern services opportunity is a new game for mobile operators and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, and with ever increasing competitive pressures, a comprehensive marketing book focusing on mobile services is needed. With 3G/UMTS the mobile operators will witness a mature marketplace where modern marketing tools and methods are needed. This is radically different from the second generation of mobile telecoms, when only speed of coverage and speed of connecting customers were keys to success. The operators will be facing more competitors, of more technical rival solutions, under heavy media and financial sector scrutiny, and under ever increasing pressure from owners. The technical platform will provide each competitor with roughly similar opportunities, so success in the market place will depend on optimal utilization of marketing methods. This book discusses all of them and provides proven lessons in which methods work in any given market situation. Not all books ... appear on the homepage. In order not to miss many of them follow ebooks section (see top of each page on AH) WARNING!!! IN COMMENTS ANY RAPIDSHARE*******.TK SITE WILL STEAL YOUR PASSWORD AND ACCOUNT DO NOT CLICK!!!
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