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Strategic Partnerships: An Entrepreneur
Posted on 2010-04-15
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Author: Robert Wallace
Publisher: Kaplan Business (2004) Binding: Hardcover, 224 pages pricer: $22.00 ISBN-10: 0793188288 editorialreviews An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters. A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur Robert Wallace. In ¡¯s Guide to Joint Ventures and Alliances, he outlines a framework business owners can use to conceive, develop, and execute such relationships between themselves and larger organizations. Based on the author¡¯s 20 years of field research, readers will learn how to: ? Evaluate the suitability of a potential joint venture partner. ? Establish relationship boundaries to define how partnering companies can work together through processes and complications. ? Keep relationships fun, exciting, and profitable. ? Properly and legally bring joint venture arrangements to a close. Most chapters conclude with a case study of a business illustrating the chapter topic, along with an interview with an executive from a major corporation. The stories and interviews give readers real-life takeaways that they can relate and apply to their own situations, providing them with a specific tool to move forward in their development. checked checked
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