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Science/Engineering Why We Shop: Emotional Rewards and Retail Strategies

Posted on 2010-03-16




Name:Science/Engineering Why We Shop: Emotional Rewards and Retail Strategies
ASIN/ISBN:027598172X
Language:English
File size:1 Mb
Publisher: Praeger Publishers
Publish Date: 2003-11-30
ISBN: 027598172X
Pages: 216 pages
File Type: PDF
File Size: 1 MB
   Science/Engineering Why We Shop: Emotional Rewards and Retail Strategies

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Jim Pooler "Why We Shop: Emotional Rewards and Retail Strategies"

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.

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