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Arts & Design What is Packaging Design? (Essential Design Handbook)

Posted on 2010-04-13




Name:Arts & Design What is Packaging Design? (Essential Design Handbook)
ASIN/ISBN:2880466180
Author:Giles Calver
Publisher:RotoVision (2003)
Language:English
Pages:Hardcover, 256 pages
File size:1.4 Mb
   Arts & Design What is Packaging Design? (Essential Design Handbook)

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Author: Giles Calver


Publisher: RotoVision (2003)


Binding: Hardcover, 256 pages


pricer: $35.00


ISBN-10: 2880466180


editorialreviews

"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."

Grafik

This is a highly visual, compact-format sourcebook, packed with top international packaging designers? contemporary work, accompanied by essays on the surrounding issues.

What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.




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