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Web Campaigning
Posted on 2010-04-14
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More Kirsten Foot, Steven M. Schneider, «» The use of the Web in U.S. political campaigns has developed dramatically over the course of the last several election seasons. In , Kirsten Foot and Steven Schneider examine the evolution of campaigns' Web practices, based on hundreds of campaign Web sites produced by range of political actors during the U.S. elections of 2000, 2002, and 2004. Their developmental analyses of how and why campaign organizations create specific online structures illuminates the reciprocal relationship between these production practices and the structures of both the campaign organization and the electoral arena. This practice-based approach and the focus on campaigns as Web producers make the book a significant methodological and theoretical contribution to both STS and political communication scholarship.
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