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The type of the release is: eBook

In the CHM format with ISBN: 0596529961 and Pub Date: April 16, 2008

The size of the release is: 02 disks x 2.88mb

And released on: 04/10/2008

Web 2.0 makes headlines, but how does it make money? This concise guide

explains what's different about Web 2.0 and how those differences can

improve your company's bottom line. Whether you're an executive plotting

the next move, a small business owner looking to expand, or an

entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates

through real-life examples how businesses, large and small, are creating

new opportunities on today's Web. This book is about strategy. Rather

than focus on the technology, the examples concentrate on its effect.

You will learn that creating a Web 2.0 business, or integrating Web 2.0

strategies with your existing business, means creating places online

where people like to come together to share what they think, see, and

do. When people come together over the Web, the result can be much more

than the sum of the parts. The customers themselves help build the site,

as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A

Strategy Guide demonstrates the power of this new paradigm by examining

how:

- Flickr, a classic user-driven business, created value for itself by

helping users create their own value

- Google made money with a model based on free search, and changed the

rules for doing business on the Web-opening opportunities you can take

advantage of

- Social network effects can support a business-ever wonder how

FaceBook grew so quickly?

- Businesses like Amazon tap into the Web as a source of indirect

revenue, using creative new approaches to monetize the investments

they've made in the Web Written by Amy Shuen, an authority on Silicon

Valley business models and innovation economics, Web 2.0: A Strategy

Guide explains how to transform your business by looking at specific

practices for integrating Web 2.0 with what you do. If you're executing

business strategy and want to know how the Web is changing business,

this book is for you.

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