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Science/Engineering Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

Posted on 2010-09-25

Name:	Science/Engineering Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen
ASIN/ISBN:	0240813022
File size:	4.8 Mb
Publish Date:	2010
ISBN:	0240813022
Pages:	264 pages
File Type:	PDF
File Size:	4,8 MB
Other Info:	Focal Press

Science/Engineering Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

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Keith Kelsen, "Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen"

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.

You'll learn how to:

create a strategic communications blueprint and style guide for your network

keep content flowing automatically-and therefore remaining relevant

use data on viewers and traffic to build a programming schedule

legally acquire and repurpose content

more accurately predict where the future of content will lead

Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

•Develop a strategy and methodology for creating cross platform content including mobile.

•Employ a return on message control that measures 7 key index factors to optimize digital signage results.

•Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage.

•Use real-world creative content deployments featured on the companion Web site to inform your own work.

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	Digital Signage Broadcasting: Content Management and Distribution Techniques (Focal Press Media Technology Professional Series) Publisher: Focal PressLanguage: EnglishISBN: 0240809769Paperback: 352 pagesData: February 8, 2008Format: PDFDescription: Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in al ...

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