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The newest marketing strategies have evolved to include powerful technology to assess consumer behavior and thought. These videos explain how the big brands of today (Google, Yahoo, Frito-Lay, and others) are tapping into the field of neuroscience and have begun using brain scans in concert with traditional focus groups.

Introduction by Research Prof Gemma Calvert

Eyetracking - Everything You Need to Know

Brainwaves for Marketers

Engineering a Positive Response from Users

Brain Science - The Magic Bullet That Can Help Marketing Hit the Target Better

Engagement, Entertainment and the Brain

"That's Really Cool...Now What?"

Advances in Applied Neuroimaging

The Battle Within - Using fMRI to view consumers' conflicted responses

Eye Tracking and the Retail Environment

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