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Science/Engineering Universal Principles of Design

Posted on 2010-03-16




Name:Science/Engineering Universal Principles of Design
ASIN/ISBN:1592530079
Language:English
File size:84.4 Mb
Publisher: Rockport Publishers
Publish Date: 2003
ISBN: 1592530079
Pages: 216 pages
File Type: PDF
File Size: 84,4 MB
   Science/Engineering Universal Principles of Design

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William Lidwell, Kritina Holden, Jill Butler, "Universal Principles of Design"

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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