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Twitter Marketing: An Hour a Day Publisher: Sybex

Posted on 2010-07-22




Name:Twitter Marketing: An Hour a Day Publisher: Sybex
ASIN/ISBN:0470562269
File size:10 Mb
Publish Date: 2010
Pages: 504 Pages
ISBN: 0470562269 0470609389
File Type: PDF
File Size: 10 MB
   Twitter Marketing: An Hour a Day Publisher: Sybex

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Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. * Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN * This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise * The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy * Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign * The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

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