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Economics/Finances TV Commercials: How to Make Them: or, How Big is the Boat?(repost)

Posted on 2010-03-16




Name:Economics/Finances TV Commercials: How to Make Them: or, How Big is the Boat?(repost)
ASIN/ISBN:0240805925
Language:English
File size:1.45 Mb
Publish Date: 2004-11-02
ISBN: 0240805925
Pages: 256 pages
File Type: PDF
File Size: 1.45 MB
Other Info: Focal Press
   Economics/Finances TV Commercials: How to Make Them: or, How Big is the Boat?(repost)

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TV Commercials: How to Make Them: or, How Big is the Boat?

Understanding how commercials are made is the key to doing it left. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

* Learn to make more effective commercials on any budget

* A comprehensive guide to production techniques for making commercials

* Explains dynamics between client, agency, and producer

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