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Technical Truth: The New Rules for Marketing in a Skeptical World
Posted on 2010-04-13
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ISBN: 0814473768 Publisher: AMACOM Author: Lynn B. Upshaw Description: Consumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in from companies they can trust. In Truth , Download:
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