Economics/Finances Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated) (1591840805)

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Michael J. Silverstein, Neil Fiske "Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)"

First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up.

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	Business/Investing Trading Catalysts: How Events Move Markets and Create Trading Opportunities Robert I. Webb “Trading Catalysts: How Events Move Markets and Create Trading Opportunities" FT Press \| 2006 \| ISBN: 0130385565 \| 368 pages \| PDF \| 2.2 Mb
	Business/Investing Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies Michael E. Gerber, "Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies"Collins \| ISBN 0061568147 \| 2008-03-01 \| 304 Pages \| PDF \| 1.7 MbA business without a dream is like a life without a purpose. ...
	History/Military The British-Atlantic Trading Community, 1760-1810: Men, Women, and the Distribution of Goods Sheryllynne Haggerty, "The British-Atlantic Trading Community, 1760-1810: Men, Women, and the Distribution of Goods".Publisher: Brill Academic Publishers \| ISBN: 9004150188 \| 2006 edition \| PDF \| 304 Pages \| 2.31 MBThis book uses the case ...
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	Economics/Finances The Opt-Out Revolt: Why People Are Leaving Companies to Create Kaleidoscope Careers Lisa Mainiero, Sherry Sullivan, "The Opt-Out Revolt: Why People Are Leaving Companies to Create Kaleidoscope Careers"Intercultural Press \| 2006-08-25 \| ISBN: 089106186X \| 400 pages \| PDF \| 2,2 MBThis in-depth look at our 21st century wo ...
	Quantitative Trading Strategies: Harnessing the Power of Quantitative Techniques to Create a Winning Trading Program Quantitative Trading Strategies: Harnessing the Power of Quantitative Techniques to Create a Winning Trading Program256 pages \| McGraw-Hill; 1 edition (July 16, 2003) \| 0071412395 \| PDF \| 2 MbHarnessing the Power of Quantitative Techniques ...

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