Wiley Real World Finance pdf (047120997X)

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Trading in the Zone: Master the Market with Confidence, Discipline and a Winning Attitude

In the old, industry-based economy, financial managers concerned themselves with little more than minimizing capital costs and maximizing returns. Today’s CFO, however, not only must act as a financial ambassador between the company, its board of directors, and the investment community, but also must confront radically new takes on bedrock concepts like profitability, working capital, and risk management. With his twelve simple lessons, insider James Sagner turns traditional financial thought on its head and cracks the code to the new economy in The Real World of Finance: 12 Lessons for the 21st Century.

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