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Total R
Posted on 2010-04-13
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Author: Roger Dabbah
Publisher: CRC (1998) Binding: Hardcover, 672 pages pricer: $219.95 ISBN-10: 157491071X editorialreviews Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides insights into the role of R&D, the crucial topic of creativity and innovation, and the differences and similarities between general management and R&D management. He covers R&D resources, organizational structures, internal and external environments, R&D interface with other functions, objectives and adaptation, and integration of strategies. It includes coverage of the new R&D dimension of pharmacoeconomics and a full discussion of the regulatory environment impacting the present and future of R&D. checked
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