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Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings
Posted on 2010-11-01
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David Viney - Get to the Top on Google:
Product Details: Paperback: 240 pages Publisher: Nicholas Brealey Publishing (May 1, 2008) Language: English ISBN-10: 1857885023 ISBN-13: 978-1857885026 Description: Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies. Contents: Foreword 1 Setting the scene 5 The size of the prize 7 The seven-step approach 9 The Get to the Top on Google case study 17 Step 1: Phrases that pay 21 Proposition development 21 Keyword discovery 27 Keyword attractiveness 39 Keyword deployment 47 Step 2: Courting the crawl 55 How Google finds sites and pages 55 Setting up a new site 66 Managing an existing site 79 Site structure and navigation 86 Step 3: Priming your pages 92 How Google stores information 92 On-page optimization 97 Asset optimization 115 Manipulating snippets and SERPs 118 Step 4: Landing the links 128 How Google ranks 128 Off-page optimization 132 What鈥檚 new in Web 2.0 166 Avoiding penalties 178 Step 5: Paying for position 185 Match driver selection 189 Ad text optimization 192 Landing page optimization 194 Campaign management 198 Step 6: Making the map 202 Language optimization 202 Geographical optimization 204 Google Maps and Google Earth 212 Priming for local search 221 Step 7: Tracking and tuning 224 Google Analytics 224 Google Webmaster Tools 228 Other useful tools 229 Tuning the campaign 237 Getting to the top 239 Seven top tips for success 239 Continuing your journey 鈥?the SEO Expert Forum 240 Index
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