Mixed Media Moral Distinctions In Journalism, Advertising, And Public Relations zip (0805842578)

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Thomas H. Bivins (Editor), «Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations»

Posted on 2010-03-16

Name:	Thomas H. Bivins (Editor), «Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations»
ASIN/ISBN:	0805842578
Language:	English
File size:	1.24 Mb
ISBN:	0805842578
Publish Date:	2003 Year
File Type:	PDF
File Size:	1,24 Mb
Pages:	229 Pages
Other Info:	Lawrence Erlbaum Associates

Thomas H. Bivins (Editor), «Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations»

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This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "left" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions.

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	Technical Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations Author: Thomas H. BivinsPublisher: Lawrence Erlbaum AssociatesPublish Date: 01 October, 2003ISBN: 0805842578
	Nonfiction Mixed Media Moral Distinctions in Advertising Public Relations and Journalism
	Business Mixed Media Moral Distinctions in Advertising Public Relations and Journalism
	Multimedia Mixed Media Moral Distinctions in Advertising Public Relations and Journalism
	History/Military Negotiating in the Press: American Journalism and Diplomacy, 1918-1919 (Media & Public Affairs Ser.) Negotiating in the Press: American Journalism and Diplomacy, 1918-1919 (Media & Public Affairs Ser.)Publisher: Louisiana State University Press \| ISBN: 0807135151 \| edition 2010 \| PDF \| 313 pages \| 1,3 mb Negotiating in the Press off ...
	Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism Author: Thomas BivinsPublisher: Lawrence Erlbaum (2003)Binding: Paperback, 248 pagespricer: $34.95ISBN-10: 0805842578editorialreviewsThis text introduces readers to the tools necessary for making moral and ethical decisions regarding the us ...

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