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Technical There's No Business That's Not Show Business: Marketing in an Experience Culture
Posted on 2010-04-13
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ISBN: 0130471194 Publisher: FT Press Author: Bernd H. Schmitt, David L. Rogers, Karen Vrotsos Description: Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and Download:
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