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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)
Posted on 2010-04-15
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Author: Adam F. Simon
Publisher: Cambridge University Press (2002) Binding: Hardcover, 198 pages pricer: $63.00 ISBN-10: 0521807336 editorialreviews This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences. checked
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