The User Is Always Right pdf (0321434536)

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Technical The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

Posted on 2010-09-09

Name:	Technical The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
ASIN/ISBN:	0321434536
Publisher:	New Riders Press
Publish Date:	2006
Pages:	312 pages
File size:	40.9 Mb
Publisher:	New Riders Press
Publish Date:	2006
ISBN:	0321434536
File Type:	PDF
Pages:	312 pages
File Size:	40.9 MB

Technical The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

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Steve Mulder, Ziv Yaar, "The User Is Always left: A Practical Guide to Creating and Using Personas for the Web"

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the left decisions based on the left information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always left: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

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