Undercover Econ rar (0195189779)

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Publisher: Oxford University Press, USA (November 1, 2005)

Language: English

ISBN-10: 0195189779

ISBN-13: 978-0195189773From Publishers Weekly

Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.

Copyright Â© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.From Bookmarks Magazine

Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levittâ€™s and Stephen J. Dubnerâ€™s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harfordâ€™s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studiesâ€”some entertaining, others indicative of times to comeâ€”will make you think twice about that cup of coffee.Copyright Â© 2004 Phillips & Nelson Media, Inc.URL:

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	Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class 403 pages \| Dec 12, 2001 \|ISBN:0446677469 \| PDF \| 6 Mb Product Description:With 16 priceless lessons that reduce risk through proper planning, this powerhouse guide removes the mystique from successful investing by helping readers ...
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	Business Rich Dad's Guide to Investing: What the Rich Invest in That the Poor and Middle Class Do Not! Rich Dad's Guide to InvestingWarner Books \| 2001-01 \| ISBN: 0759581398 \| 403 pages \| PDF \| 4,4 MBMuch of the book is told in dialogues between young Kiyosaki and his rich dad, and these conversations can ramble. There are rewards for the ca ...

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