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The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model
Posted on 2010-04-13
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Author: B. Thomas Golisano, Carol Coles, Donald Mitchell, Robert B. Knutson
Publisher: Berrett-Koehler Publishers (2003) Binding: Hardcover, 334 pages pricer: $36.95 ISBN-10: 1576751678 editorialreviews Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided. checked
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