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Kevin Hogan, «The Science of Influence: How to Get

Anyone to Say 'Yes' in 8 Minutes or Less!»

256 pages

The Science of Influence shows readers how to get anyone

to say "yes" in eight minutes or less. Synthesizing the

latest research in the field of influence with real-

world tested experiences, it presents simple secrets

that help readers turn a "no" into a "yes." Every secret

in this book has been rigorously tested, validated, and

found reliable academically and in the real world.

Readers learn dozens of all-new techniques and

strategies for influencing others including how to

reduce resistance to rubble; send unconscious nonverbal

messages that are consciously undetectable; make people

feel instantly comfortable in your presence; decode body

language; build credibility; and be persistent without

being a pain.

From the Inside Flap

In the last decade, scientific research has revealed new

and amazing insights into how persuasion really works.

For The Science of Influence, persuasion expert Kevin

Hogan examined and road-tested all the newest research

and tactics in influence and here presents the best new

ideas and strategies. Coupled with the most effective of

the traditional persuasion techniques, this book offers

a simple, concise, and practical compendium of what

works and what doesn't.

For salespeople, marketing professionals, and anyone who

persuades others for a living, there's no excuse for not

having the newest, most effective tools and tactics at

hand—and this book provides them. Hogan combines these

techniques into a revolutionary system that will get

anyone to say "yes" in eight minutes or less.

With a wealth of the best new ideas and techniques—as

well as secrets of persuasion never before revealed—The

Science of Influence will show you how to:

* Present a convincing physical appearance

* Read and send powerful and effective body language messages

* Turn on the charm for maximum effect

* Make your target feel comfortable talking to you

* Ask questions to learn about your target's values, desires, needs, and beliefs

* Use secret tools to build credibility fast

* Convince your target of the negative consequences of a

"no'

* Be persistent—but not annoying

The Science of Influence also reveals the hard science

behind the most effective techniques—how the surrounding

environment affects your listener, how they form habits

and routines (and how to break them), and how the

conscious and unconscious minds work. More than just a

book about salesmanship, this book will change the way

you communicate with coworkers and clients, family and

friends. It's the Holy Grail of persuasion—a proven

system for turning a "no" into a "yes."

About the Author

KEVIN HOGAN is a body language and unconscious influence

expert for the BBC and popular magazines like

Cosmopolitan, Playboy, and Maxim. He teaches persuasion

and influence at the University of St. Thomas Management

left and frequently analyzes the behavior of White

House figures for the media. He has also trained

managers and leaders from Boeing, Microsoft, Starbucks,

3M, and the United States Postal Service, among other

large companies

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