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Technical Inside the SQL Server Query Optimizer
"Multiplexed Networks for Embedded Systems: CAN, LIN, Flexray, Safe-by-Wire..." by Dominique Paret (Repost)
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Learning Core Audio: A Hands-On Guide to Audio Programming for Mac and iOS
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pluralsight-training.net SQL Server: Transact-SQL Basic Data Retrieval [2012, ENG]
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Pluralsight.net - Introduction to Nancy-JWARE
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Multimedia over IP and Wireless Networks - Compression, Networking, and Systems
Interactive Distributed Multimedia Systems and Telecommunication Services
The Art of Hardware Architecture - Design Methods and Techniques for Digital Circuits
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Dino Esposito, "Building Web Solutions with ASP.Net and ADO.NET" (Repost)
Learning Core Audio: A Hands-On Guide to Audio Programming for Mac and iOS
Power Performance - Multimedia Storytelling for Journalism and Public Relations
pluralsight-training.net SQL Server: Transact-SQL Basic Data Retrieval [2012, ENG]
pluralsight-training.net SQL Server: Collecting and Analyzing Trace Data [2012, ENG]
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Technical Structured Programming with C++
Technical Getting Started with LaTeX by David R. Wilkins
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PLURALSIGHT.NET WINDOWS 8 METRO APPLICATION DATA-JGTiSO
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PLURALSIGHT.NET BUILDING WINDOWS 8 METRO APPS WITH C SHARP AND XAML-JGTiSO
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Multimedia over IP and Wireless Networks - Compression, Networking, and Systems
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The Art of Hardware Architecture - Design Methods and Techniques for Digital Circuits
Pro/ENGINEER WILDFIRE 5.0 Tutorial and MultiMedia CD
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Technical The Power of Persuasion How We re Bought and Sold
Posted on 2010-03-17
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This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we can resist. Levine (A Geography of Time), a professor of psychology at Cal State Fresno, opens by demonstrating that all of us (including himself) can be persuaded under the left circumstances. He goes on to study financial manipulation and the use of the sense of obligation (which exists in all cultures, even if it is most strongly visible in Japan), and then proceeds to a nuts-and-bolts analysis of salesmanship by describing what he learned and did (and had done to him) as an automobile salesman. He offers an admirably concise and unemotional analysis of the famous Milgram experiment, involving the (claimed) administration of ever-stronger electric shocks to test the impulse to obedience. Inevitably, he moves to cults, the Moonies and the ultimate persuasion horror story, Jonestown. Not so inevitably, he avoids hysteria and demonization, even of Jim Jones, and points out that brute force is required at the extreme end of the persuasion spectrum. Levine's final chapter offers ways of dealing with unwelcome persuasion while remaining part of a society in which some persuasion is part of almost any social interaction. The final results are bout as far as possible from the shrill Hidden Persuaders tradition or the cult deprogrammers who become cult gurus themselves-and quite persuasive about the author's credentials, common sense and ethics.
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