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Author: Derm Barrett


Publisher: AMACOM (1997)


Binding: Hardcover, 224 pages


pricer: $24.95


ISBN-10: 0814403565


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Opposites are all around us. From electron/proton to profit/loss, they are the building blocks from which all reality is constructed. When we learn to put opposites together in new arrangements, we arrive at the very wellspring of creativity. When we weigh problems from diverse viewpoints, we uncover amazing solutions. When we get comfortable with contradiction, we live and work far more easily in these chaotic and "hyperchanging" times.

The Paradox Process will awake. you to the power of enigma and transform you into a paradoxical thinker. With your active participation, it will teach yon to embrace paradox, use it masterfully, and reap the benefits that invariably accrue.

Paradoxical thinking comes naturally to the greatest minds; it is probably the chief defining characteristic of Nobel Prize winners, world-class inventors, and global tycoons. Yet all of us--even the most linear thinkers--can cultivate this invaluable skill. Let Derm Barrett, a gifted teacher, help you start practising:

* Contrary thinking, which sets your mind free from conventional thinking and opens your eyes to new possibilities that lie in the opposite directions.

:* Janusian thinking, which helps you identify opposites, reconcile them, and ingeniously juxtapose them to produce innovative new combinations.

* Hegelian thinking, which integrates opposites so intimately that the distinctions between them vanish in a burst of new discovery.

A wealth of specific techniques--such as suspended judgement, alpha-theta, concept displacement, and biomimicry--will help enhance your creative thinking and leadership skills. Dozens of mind-training exercises will blast through your mental barriers and provoke you to approach problems in new ways.

Along the way, you'll meet dozens of business-people who have used paradoxical thinking to achieve breakthroughs in industries ranging from investment management to biotechnology, entertainment, and manufacturing. You'll witness the power of paradox in solving "impossible" problems in marketing, design, finance, and human relations.

"To hit the target, don't aim." Derm Barrett has brilliantly recast this ancient Zen directive for business readers facing the challenges of the new millennium. Follow The Paradox Process to discover new insights, opportunities, and innovations--within yourself and in the world.




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