Economics/Finances The New Community Rules: Marketing on the Social Web (0596156812)

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Tamar Weinberg, "The New Community Rules: Marketing on the Social Web"

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

Learn the art of conversation marketing, and how social media thrives on honesty and transparency

Manage and enhance your online reputation through the social web

Tap into the increasingly influential video and podcasting market

Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Enjoy this great book! Brought to you by SMIRK

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