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Statistics tell us that most new businesses ultimately fail Why? Because they are not started in the left way. Based on decades of experience working with small business owners, Michael Gerber offers budding entrepreneurs his unique method for positioning their businesses for long-term success and growth. From identifying a golden opportunity to designing a business model that will fill a specific need, from testing your product to acquiring and keeping clients, Gerber details every step necessary to make your vision concrete and make it last.

'Gerber's books never disappoint. These Ten Principles help you dig in to create newer, bigger ideas during our deeply troubled times, ultimately producing a great renewal of mind, of body, of spirit, and leading to a new operating system where anything is possible and growth is built into the culture.'

Stephen M. R. Covey, author of the New York Times and 1 Wall Street Journal bestseller The Speed of Trust

'This book doesn't just describe great business principles, it MAKESbusiness history. Your economic survival hinges on you reading this book!'

Jack Canfield, coauthor of the New York Times 1 bestselling Chicken Soup for the SoulA?series and author of The Success Principles

'Gerber is the master in giving us the essence. Every business begins small, then grows and endures in accordance with its founding principles. His new book scores a perfect 10!'

Denis Waitley, author of The Psychology of Winning

'New books recycle old ideas. This one is brand-new thinking for our deeply troubled times. Gerber takes on the tough issues of the day, and provides liberating insight and compelling principles on creating small business success in any economic or political environment.'

Dr. Ivan Misner, New York Times bestselling author and founder of BNI

'Entrepreneurship has been the high road to success and satisfaction for 200 years. In this book, Michael shows you how to start and build your own business better and more meaningfully than you ever thought possible. Good Luck!'

Brian Tracy, bestselling author of The Psychology of Achievement --. --This text refers to the Audio Cassette edition.

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