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Gerald Michaluk ""

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.

Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.

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	Technical The Governance Game: What Every Board Member & Corporate Director Should Kno Author: Marilyn Seymann, Michael RosenbaumPublisher: Aspatore BooksPublish Date: 15 April, 2003ISBN: 1587623323
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	Business/Investing Harvard Business Review on Corporate Governance Walter J. Salmon, Jay William Lorsch, Gordon Donaldson, John Pound, Jay Alden Conger, David Finegold, Edward E. Lawler, "Harvard Business Review on Corporate Governance (Harvard Business Review Paperback Series)"Publisher: Harvard Business ...
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	Technical The Governance Game: What Every Board Member & Corporate Director Should Kno Author: Marilyn Seymann, Michael RosenbaumPublisher: Aspatore BooksPublish Date: 15 April, 2003ISBN: 1587623323
	Business/Investing The Business Case for Corporate Governance The Business Case for Corporate GovernanceCambridge University Press \| 2008-09-01 \| ISBN: 0521871069 \| 264 pages \| PDF \| 1,3 MBTopics covered include what makes for an effective board and is the unitary board sustainable? The contribution o ...
	Business/Investing The Role of the Non-Executive Director in the Small to Medium Sized Business The Role of the Non-Executive Director in the Small to Medium Sized BusinessPalgrave Macmillan \| 2004-03-04 \| ISBN: 1403932980 \| 176 pages \| PDF \| 1 MBThe contribution of a good non-Executive Director can make a huge difference to a small t ...
	Economics/Finances International Business Control, Reporting and Corporate Governance International Business Control, Reporting and Corporate Governance: Global business best practice across cultures, countries and organisations By Georges NurdinPublisher: CIMA Publishing 30 Oct 2008 \| 240 Pages \| ISBN: 075068383X \| PDF \| ...
	Business/Investing Harvard Business Review on Corporate Governance Walter J. Salmon, Jay William Lorsch, Gordon Donaldson, John Pound, Jay Alden Conger, David Finegold, Edward E. Lawler, "Harvard Business Review on Corporate Governance (Harvard Business Review Paperback Series)"Publisher: Harvard Business ...
	Business/Investing Corporate Governance and Accountability: What Role for the Regulator, Director, and Auditor? Dan A. Bavly, "Corporate Governance and Accountability: What Role for the Regulator, Director, and Auditor?"Publisher: Quorum Books \| 1999 \| ISBN 1567202802 \| PDF \| 232 pages \| 1.64 MBDan Bavly takes a fresh look at how business is supervis ...

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