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The Language of Advertising (Intertext Series)
Posted on 2010-04-13
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Author: Angela Goddard
Publisher: Routledge (1998) Binding: Paperback, 134 pages pricer: $18.95 ISBN-10: 0415145988 editorialreviews This text looks at the relationship between advertising and culture. It focuses on the interrelation of language, image and typeface and draws on literary and linguistic theory for analysis of texts. The book explores specific advertising strategies such as hooklines, puns and connotations. In addition, it examines a wide range of adverts from British Airways to Castlemaine XXXX. checked
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