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Alexander Manu, "The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy"

Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of play--the ability to imagine, without limits, the question "What if…?"

Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to:

Open their companies' eyes to unseen opportunities

Spark the imagination and trigger the potential of product innovation teams

Turn inspired ideas into successful products and services.

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	Business/Investing Innovation and Growth in the Global Economy Innovation and Growth in the Global EconomyThe MIT Press \| 1993-01-29 \| ISBN: 0262570971 \| 375 pages \| PDF \| 14,5 MBTraditional growth theory emphasizes the incentives for capital accumulation rather than technological progress. Innovation ...
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	Study Transforming Global Information and Communication Markets: The Political Economy of Innovation Peter F. Cowhey, Jonathan D. Aronson, “Transforming Global Information and Communication Markets: The Political Economy of Innovation” The MIT Press \| 2009 \| ISBN: 0262012855 \| 368 pages \| PDF \| 2,5 MB Innovation in information and comm ...
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