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The Hidden Persuaders
Posted on 2010-03-15
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More Vance Packard"" A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, has sold over one million copies, and forever changed the way we look at the world of advertising. “One of the best books around for demystifying the deliberately mysterious arts of advertising.”–Salon “Fascinating, entertaining and thought-stimulating.”–The New York Times Book Review “A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command–The New Yorker Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to “persuade” us to buy the products they are selling. Thank's
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