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The Greening of IT: How Companies Can Make a Difference for the Environment By John Lamb

How IT Can Drive Immense Business Value by “Going Green”

For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen

Timely help for companies facing rising energy costs, new government rules, and growing public concern

Powerful new insights from IBM’s breakthrough $1 billion green computing initiative

Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving IT’s environmental performance.

Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, you’ll discover energy-saving opportunities—from virtualization and consolidation to cloud and grid computing—and solutions that will improve business flexibility as they reduce environmental impact.

Lamb presents case studies, checklists, and more—all the practical guidance you need to drive maximum bottom-line value from your green IT initiative.

Preface xxiii

Acknowledgments xxix

About the Author xxxiii

Chapter 1: The Importance of Green IT 1

Chapter 2: The Basics of Green IT 15

Chapter 3: Collaboration Is Key for Green IT 39

Chapter 4: The Government’s Role–Regulation and EPA Activity 55

Chapter 5: The Magic of “Incentive”–The Role of Electric Utilities 69

Chapter 6: A Most-Significant Step–“Virtualizing” Your IT Systems 85

Chapter 7: The Need for Standard IT Energy-Use Metrics 109

Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129

Chapter 9: Green IT Case Studies for Energy Utilities 147

Chapter 10: Green IT Case Studies for Universities and a Large Company 157

Chapter 11: Worldwide Green IT Case Studies 183

Chapter 12: The Future of Green IT for Corporations 205

Appendix A: Green IT Checklist and Recommendations 215

Appendix B: Green IT and Cloud Computing 237

Appendix C: Comparison of Different Power-Generation Methods 251

Appendix D: Worldwide Electricity Costs for IT with Projections 281

Glossary 289

Bibliography 301

Index 305

About the Author

John Lamb is a Senior Technical Staff Member for IBM Global Business Services in Somers, New York. He is an IBM Senior Certified IT Architect, and he holds a B.A. degree from the University of Notre Dame and a Ph.D. in engineering science from the University of California at Berkeley. He is a senior member of the IEEE and ASME engineering societies. He has published more than 50 technical papers and articles and has coauthored four books, including Lotus Notes® and Domino® 5: Scalable Network Design (McGraw-Hill, 1999) and IBM WebSphere® and Lotus: Implementing Collaborative Solutions (Prentice-Hall, 2004).

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