Graphic Designer Marketing And Promotion rar (1581153635)

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's and Illustrator's Guide to Marketing and Self-Promotion by Maria Piscopo

This timely companion will help designers and illustrators create and implement sophisticated marketing and self-promotion system for long-term success. Written by a long-time creative professional and successful trade journalist, the book provides an in-depth guide to the latest industry trends, technologies, and business secrets in marketing. The book is divided into fifteen succinct chapters that provide step-by-step instructions on such topics as: finding new (or better) clients, creating a marketing database for this new client development, developing a qualified mailing list, making "first contact" with prospective clients, portfolio presentations that get work, networking opportunities for self-promotion, advertising ideas, improving your direct mail techniques, public relations campaign to get your name "known, key tools for better Internet and email marketing. Interviews with real-life clients and case studies bring each chapter to life, including a special chapter on what clients are looking for when they interview creative, and tips on how to present the added value of one's work to them.

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