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Tom Lydon, "The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds"

Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate "Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals--and increasingly, individuals--are turning to ETFs." --Bob Pisani, CNBC Reporter "Our complex and global financial system has created a powerful need for guideposts for investors and traders alike. Tom Lydon provides an excellent tool to help navigate the current economic environment in a clear, concise, easy-to-understand way." --John L. Jacobs, EVP and CMO, The NASDAQ OMX Group, Inc. "There are hundreds of writers, speakers, and advisers clamoring to get a seat aboard the ETF bandwagon. However, if you're looking for genuine insight from a real pioneer, then read Tom Lydon. Not only is Tom's The ETF Trend Following Playbook a principled how-to guide for individual investors, it is requisite reading for money managers." --Gary Gordon, Editor of ETFExpert.com "Tom Lydon has put together a concise handbook for the active ETF trader outlining the key drivers of successful trend investing. The ETF Trend Following Playbook provides sound advice for traders as well as a comprehensive and up-to-date tour of all the ETF world has to offer." --Scott Burns, Director of ETF Analysis at Morningstar

From the Back Cover

Millions of investors have been left to pick up the pieces and figure out where it all went wrong over the last couple of years. They're furious with the "professionals," and determined to regain control of their own investments. This book gives them the easy-to-use tools they need to do just that: simple tools based on techniques that have earned a 26.1% positive return over the past decade, while the S+P 500 was plummeting by 37.4%. For the first time, Thomas F. Lydon, Jr. brings together two of this generation's most well-proven investment approaches: low-cost, flexible ETFs and powerful trend following strategies, along with basic technical analysis tools. You'll learn how to quickly identify markets that are about to plummet, get out of the way, and how to identify markets that are headed up, and capture all the profit they're getting ready to deliver. Lydon shows how to systematically remove the emotion from investing, and replace it with simple mathematical tools that work consistently well: tools like the 200-day and 50-day moving average, which are easy enough for any investor to utilize. By the time they finish this book, investors will know how to make a plan that works, stick to that plan, and reap the rewards, even as others are mourning their lost assets.

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