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The Economy of Brands

Posted on 2010-12-09




Name:The Economy of Brands
ASIN/ISBN:0230232507
Publish Date:Palgrave Macmillan (June 15, 2010)
Pages:192 pages
File size:1 Mb
ISBN: 0230232507
Pages: 192 pages
File Type: PDF
File Size: 1 MB
Other Info: Palgrave Macmillan (June 15, 2010)
   The Economy of Brands

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

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