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Adam Horowitz, "The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs of Unintelligent Life in the Workplace"

Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Featuring 101 hilarious items about the year’s most unbelievably stupid business blunders, it’s hugely popular with its more than half a million print subscribers—and with the two million people who read it on the Web this year. In The Dumbest Moments in Business History, the editors of Business 2.0 have compiled the best of their first four annual issues plus great (or not so great, if you happen to be responsible) moments from the past.

From New Coke to the Edsel, from Rosie magazine to Burger King’s "Herb the Nerd," the book’s highlights include:

• a Romanian car plant whose workers banded together to eliminate the company’s debt by donating sperm and giving the proceeds to their employer

• the Heidelberg Electric Belt, a sort of low-voltage jockstrap sold in 1900 to cure impotence, kidney disorders, insomnia, and many other complaints

• the time Beech-Nut sold "100% pure apple juice" that contained nary a drop of apple juice

• the Midas ad campaign featuring an elderly customer ripping open her blouse and showing her "mufflers" to the guys in the shop

• a London videogame maker that sought volunteers who would allow the company to place ads on the headstones of deceased relatives

Grouped by theme—bosses gone bad, criminally creative accounting, etc.—The Dumbest Moments in Business History is a fun and funny look at the big-time ways that big-time companies have screwed up through the decades.

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	The Dumbest Moments in Business History : Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs of Unintelligent Li Adam Horowitz, «The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs of Unintelligent Life in the Workplace» Portfolio Trade \| ISBN 1591840678 \| (December 28, 2004) \| PDF \| 5.5 Mb \| ...
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	Family & Home Mastering Business Negotiation : A Working Guide to Making Deals and Resolving Conflict Roy J. Lewicki, Alexander Hiam "Mastering Business Negotiation : A Working Guide to Making Deals and Resolving Conflict" Jossey-Bass \| 2006-07-21 \| ISBN: 0787980994 \| 320 pages \| PDF \| 1,2 MB Mastering Business Negotiation is a handy re ...
	Business/Investing If You're Clueless about Starting Your Own Business Seth Godin, "If You're Clueless about Starting Your Own Business"Publisher: Kaplan Business \| 1997-10-01 \| ISBN 1574100939 \| PDF \| 208 pages \| 2 MBTired of the corporate rat race? This addition to the popular "Clueless" series is aimed at p ...
	Economics/Finances The New New Economy: Yet Another Clueless Business Manifesto for the Post-Digital Age 2002-05 Tim McEachern Chris O'Brien, "The New New Economy: Yet Another Clueless Business Manifesto for the Post-Digital Age 2002-05"Publisher: American Management Association \| 2002 \| ISBN 0814471439 \| PDF \| 222 pages \| 1.33 MBTired of overreaching ...
	Adam Horowitz, The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bo FROM THE PUBLISHERWhen the stakes are high and there are important decisions to make, you can count on...well, no one in this book, anyway. The folks at Business 2.0 thought it was time to honor the corporate world's dazzling array of incom ...
	The Dumbest Moments in Business History : Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs of Unintelligent Li Adam Horowitz, «The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs of Unintelligent Life in the Workplace» Portfolio Trade \| ISBN 1591840678 \| (December 28, 2004) \| PDF \| 5.5 Mb \| ...
	The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs ofUnintelligent Life in the Workplace Author: Adam HorowitzPublisher: Portfolio Trade (2004)Binding: Paperback, 176 pagespricer: $11.00ISBN-10: 1591840678editorialreviews Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Feat ...

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