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The Customer Loyalty Solution : What Works

Posted on 2010-04-10




Name:The Customer Loyalty Solution : What Works
ASIN/ISBN:0071363661
Language:English
File size:3.37 Mb
   The Customer Loyalty Solution : What Works

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Database marketing is today& 8217;s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land& 8217;s End to IBM are using today& 8217;s new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe. .

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