Economics/Finances The Credible Company: Communicating with a Skeptical Workforce (0470274743)

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Economics/Finances The Credible Company: Communicating with a Skeptical Workforce

Posted on 2010-03-15

Name:	Economics/Finances The Credible Company: Communicating with a Skeptical Workforce
ASIN/ISBN:	0470274743
Language:	English
File size:	1.4 Mb
Publish Date:	2008-11-10
ISBN:	0470274743
Pages:	192 pages
File Type:	PDF
File Size:	1,4 MB
Other Info:	Jossey-Bass

Economics/Finances The Credible Company: Communicating with a Skeptical Workforce

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The Credible Company

In The Credible Company, communication expert Roger DAprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of todays intellectual-capital assembly line, DAprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, DAprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.

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