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Technical The Committed Enterprise, Second Edition: Making Vision, Values and Branding Work

Posted on 2010-04-06




Name:Technical The Committed Enterprise, Second Edition: Making Vision, Values and Branding Work
ASIN/ISBN:0750661992
Author:onno
Language:English
File size:4.21 Mb
   Technical The Committed Enterprise, Second Edition: Making Vision, Values and Branding Work

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ISBN: 0750661992 Publisher: Butterworth-Heinemann Author: Hugh Davidson EMAC Academy of Marketing BAM and AIB.

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It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them. It details the Seven Best

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