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The Cognitive Style of Power Point
Posted on 2010-04-10
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Edward Tufte is the foremost advocate of communicating complex data simply and clearly in the world today. It was naturally only a matter of time before he cast a critical eye on the software most responsible for dumbing down information transfer across the fruited plains& 8212;PowerPoint. . Don& 8217;t worry: Tufte& 8217;s criticisms of the software package are not the latest round of Microsoft-bashing from an academic elite practically wed to its Macs. . Rather, Tufte sets his sights on bigger and more rewarding game: how presenters have watered down their presentation styles to suit off-the-rack presentation templates provided by this software package. . His thesis is as simple and elegant as his goal of streamlined, impactful communication. PowerPoint lacks the resolution necessary to convey a rich stream of information to the presentation audience. . If you& 8217;re inclined to defend the software, ask yourself if you& 8217;ve endured the following in a PowerPoint slideshow: . - An unending stream of bullet lists or & 8220;talking points& 8221; consisting of a handful of words per slide . - Branding (logos, headers, footers, titles etc) which takes up a large portion of available slide real estate . - & 8220;Sesame Street& 8221; style animations which obscure rather than illuminate the subject matter . - Distracting audio cues which draw the audience& 8217;s attention away from the speaker and toward & 8220;the machine that goes, & 8216;PING& 8217;& 8221; . Or try a simpler exercise: Think back to the best talk or pitch you can recall. Was PowerPoint employed? I suspect not; and for good reason, as Tufte argues. . Sadly, thanks to the ubiquity of the software, the abuse of PowerPoint has consequences far beyond bored audiences. In a particularly powerful section of the essay, Tufte demonstrates how PowerPoint contributed to the space shuttle Columbia disaster. . Since my purchase of this pamphlet, I have shared it widely with my PowerPoint-happy colleagues. The result, I& 8217;m happy to say, has been far more impactful and dynamic presentations which do not shirk on the data. . Once my dog-eared copy circulates widely enough (or enough freeloaders buy their own), my company may well break off the shackles of boring meetings and overly-slick sales pitches once and for all. . pass:readme . Related Articles
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