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The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)
Posted on 2010-04-16
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Author: Marina Bianchi
Publisher: Routledge (1998) Binding: Library Binding, 280 pages pricer: $190.00 ISBN-10: 0415171903 editorialreviews This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory. checked
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