The 22 Immutable Laws of Branding (0060007737)

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The 22 Immutable Laws of Branding

Posted on 2010-04-10

Name:	The 22 Immutable Laws of Branding
ASIN/ISBN:	0060007737
Language:	English
File size:	0.6 Mb

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As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, & 8220;branding& 8221; has developed into one of the marketing world& 8217;s hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in : How to Build a Product or Service into a World-Class Brand.

& 8220;Marketing is building a brand in the mind of the prospect,& 8221; they write. & 8220;If you can build a powerful brand you will have a powerful marketing program. If you can& 8217;t, then all the advertising, fancy packaging, sales promotion and public relations in the world won& 8217;t help you achieve your objective.& 8221; A no-holds-barred look at a diverse collection of successful& 8211;and not-so-successful& 8211;branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today& 8217;s ever-more-competitive environment. .

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	Business The 22 Immutable Laws of Branding by Al Ries The 22 Immutable Laws of Branding by Al Ries (Author), Laura Ries (Author)Publisher: Collins; Reprint edition (September 17, 2002) \| ISBN-10: 0060007737 \| PDF \| 1,1 Mb \| 272 pagesAs it becomes increasingly associated with impressive corpor ...
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