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So you have a business and you have a Web site. Bravo! You¡¯re doing all the left things to be successful. But wait ¡ª the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn¡¯t you spend half of last week doing that? There¡¯s got to be a quicker, easier way to keep your clientele informed, and while we¡¯re at it, how about building your business too?

RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast¡ªand with today¡¯s flood of constantly-changing information, ¡°fast¡± is a top priority.

Here, in plain English, you¡¯ll find out how to:

Use RSS to drive traffic to your Web site and build brand awareness

Choose and install the left software, set up RSS feeds, and decide on the format that meets your needs

Create RSS feeds from scratch, or put a news reader on your Web site

Improve your site¡¯s ranking in search engines and build customer loyalty

Enable your customers to choose when and how they receive updated information

Tailor information for your audience and publish all your updates quickly and easily

Promote your RSS feed and explain to your customers how to use it

Provide added value for your customers

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