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RELEASE iNFORMATiON

TiTLE : Sybex Landing Page Optimization: The Definitive Guide to

Testing and Tuning for Conversions

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AUTHOR : Tim Ash

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PUBLISHER : Sybex

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iSBN : 978-0470174623 MAKER : Team DDU

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PAGES : 384 Pages PACKAGER : Team DDU

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EDiTiON : January 29, 2008 SUPPLiER : Team DDU

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LANGUAGE : ENGLISH FORMAT : PDF

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RLS DATE : 07.09.2008 SiZE : N/A

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RELEASE NOTES

[Product Information]

How much money are you losing because of poor landing page design

In this comprehensive, step-by-step guide, youll learn all the

skills necessary to dramatically improve your bottom line,

including identifying mission critical parts of your website and

their true economic value, defining important visitor classes and

key conversion tasks, gaining insight on customer decision-

making, uncovering problems with your page and deciding which

elements to test, developing an action plan, and avoiding common

pitfalls. Includes a companion website and a detailed review of the

Google Website Optimizer tool.

From the Back Cover

OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How much money are you losing because of poor landing page design

In this comprehensive, step-by-step guide, you will learn all the

skills necessary to dramatically improve your bottom line:

Identify mission critical parts of your website and their true

economic value

Define important visitor classes and key conversion tasks

Gain insight on customer decision-making and make your page

friction-free

Uncover problems with your page and decide which elements to test

Understand the power and limitations of common optimization

approaches

Develop an action plan and get buy-in from all key players

Avoid common real-world pitfalls that can sabotage your test

Packed with case studies, practical strategies, a detailed review

of the Google Website Optimizer tool, and a comprehensive companion

website, this one-of-a-kind resource will help you make your

landing pages more profitable.

"Tim has figured out what so many people don& 039;t understand: your

website can (and should) get better. Every single day."

Seth Godin, author of Meatball Sundae

"This book is a must-read for the modern Internet marketer."

Kevin M. Ryan, Vice President, Global Content Director, Search

Engine Strategies and Search Engine Watch

"This is the best business-focused, measurement-based guide to

website design I have seen."

Don Norman, cofounder of Nielsen Norman Group and author of The

Design of Future Things

"Stop guessing at the best landing page designs and embrace true

customer centricity. This book shows you how!"

Avinash Kaushik, Analytics Evangelist and author of Web

Analytics: An Hour A Day

"Tim& 039;s Landing Page Optimization is a must-have for your

bookshelf."

Bryan Eisenberg, New York Times and Wall Street Journal

bestselling author

[Install Information]

Unpack it !

[For more information]

Buy Book at Lowest Price on Amazon

Conversions/dp/0470174625/ref=sr 1 1ie=UTF8&s=books&qid=1215582847&sr=1-

1

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CONTACT iNFORMATiON

Nothing but suppliers ATM!

If you wish to contact us, you may email us at:

Email: teamddulandru

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TEAM DDU ( Day Day UP ) 2004 x!FEAR

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