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Karen S. Fredricks, "SugarCRM For Dummies"

SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers.

This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to:

Schedule appointments, link them to records and notes, and organize your sales opportunities

Build campaigns, track their success, and grow your contact list with Web-to-lead forms

Manage customer issues and forums to exterminate software bugs

Send e-newsletters and automate customer e-mail communication with templates

Take advantage of a complete recipe book for SugarCRM administrators

Improve sales performance with SugarCRM

Provide great service to your customers

Develop searchable libraries and FAQs

Create and share documents

SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business.

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