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Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment (Promotional Management)

Posted on 2010-04-14




Name:Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment (Promotional Management)
ASIN/ISBN:0789018098
Author:Richard Alan Nelson, Abbass Alkhafaji
Publisher:Routledge (2003)
Language:English
Pages:Hardcover, 317 pages
File size:16 Mb
   Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment (Promotional Management)


Author: Richard Alan Nelson, Abbass Alkhafaji


Publisher: Routledge (2003)


Binding: Hardcover, 317 pages


pricer: $95.00


ISBN-10: 0789018098


editorialreviews

Provides an overview of strategic management. Addresses important current issues, such as TQM (Total Quality Management), reengineering, and benchmarking. Includes 21 suggested corporate cases for analysis (with reference sources), including Blockbuster Video, PepsiCo, Home Depot, and Nike. For undergraduate students and managers. Hardcover, softcover available.




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